The people behind the anonymity.

Chris Smith

CEO & Founder

Chris has 18 years’ experience in the digital media industry. In 2005, he successfully took a new Bluetooth product to Poland, secured contracts and set up operations. He then worked on a fan engagement platform for Cardiff City FC, helping them win “Family Club of the Year” in 2010. As Technical Director for BMS, he worked with Cardiff City and Sony to install broadcasting software in schools and universities. In 2012, Chris set up his own business, which became CloseComms in 2015.

Anders Gratte


Anders is an investor and board member for various tech companies across the globe. He was a finalist in EY’s Swedish Entrepreneur of the Year awards in 2011 and has proven knowledge in driving technology companies successfully from startup to exit. He has been an active investor in the tech industry since 2014 and is the main investor in 21:32 since October 2017.

Adam Mayer


Adam is responsible for implementing 21:32’s development process and has been instrumental in driving projects from inception to completion. He's passionate about creating brilliant user experiences, from designing the UX journey to managing and processing data. He's always on the look out for new technology and thinking out-of-the-box to enhance the products we provide.

Pete Nicholson

Head of Development

Pete is our Head of Development and has over 20 years’ experience in the industry. He is passionate about quality, security, performance, scalability and great design, and he loves to craft software with beautiful user experiences. He has experience designing and architecting software across the full application stack, but is a specialist in Typescript, Javascript and native Swift (iOS).

Warren Dent

Creative Director

Warren oversees all aspects of design and branding at 21:32. He is a multi-disciplinary graphic and digital designer with over 25 years’ experience delivering effective and creative solutions for media projects, including visual identity and website design.

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